Jacquard — Designing and building an interactive garment experience
CHALLENGE
Design a scalable interaction model and wear experience for Jacquard's first product in the market—the Levi's Commuter Trucker Jacket
CLIENT
Google ATAP
YEAR
2015 – 2016
Jacquard (by Google) is a platform that makes it possible to integrate touch and gesture interactivity into fabrics using conductive yarn and standard, industrial looms.
For their first product in the market, Google partnered with Levi’s to integrate Jacquard technology into the Levi’s Commuter Trucker Jacket, designed specifically for urban bike commuters.
IDEO was initially brought on to help identify applications of the Jacquard technology for the Levi’s Commuter audience, but our role quickly evolved into helping design the full experience of what it could mean to wear a Jacquard-powered garment. As a core member of the design team for over a year, I worked on:
01
Identifying applications of the Jacquard technology relevant for the Levi's Commuter audience through multiple interviews and wear tests
02
Creating a gesture and visual/haptic feedback language for interacting with the jacket that was simple, intuitive, and fabric-first
03
Designing an interaction model that could scale with the Jacquard platform to future garments and services
04
Designing the companion app experience (UX architecture and flows)
05
Collaborating with several partners and stakeholders (software, hardware, fashion) on multiple iterations, prototypes, and software releases
PRESS
I Wore the Jean Jacket of the Future - Wired
What Happened When I Wore Google and Levi's Smart Jacket For A Night - Fast Company
Google and Levi’s Project Jacquard jacket has restored my faith in wearables - The Verge
Google Scores Product Design Grand Prix at Cannes for Jacquard ‘Connected’ Jacket - AdWeek
Google and Levi’s team up on a “connected” jacket that lets you answer calls, use maps and more - TechCrunch